Vending Machines Support & Feedback Flow

Project Overview:

A physical-to-digital design system built for Eastern Vending to streamline service requests and collect real-time customer feedback directly from vending machines.

  • Client or Company: Eastern Personnel Services – Vending Division

  • Project Type: Sticker design + landing page design + user flow integration

  • Tools Used: Canva, Squarespace, Figma, Google Sheets

  • The vending division was receiving scattered or delayed service requests and had no streamlined way to gather feedback on machine performance or customer satisfaction. The goal was to create a clear, accessible point of contact and automate data collection for faster issue response and marketing insights.

  • I designed a vending machine sticker and a supporting landing page that work together to connect customers directly with the vending team.

    The sticker includes a scannable QR code that directs users to a landing page with:

    • A Call button for immediate contact

    • An Email button for detailed requests

    • A short Feedback Survey for marketing and long term evaluation

    Survey responses are sent directly to the vending division and stored in a Google Sheet with formulas to automatically calculate satisfaction rates, enabling better service tracking and marketing metrics.

Design Process

a. Research & Planning

  • Identified the need for direct contact and satisfaction tracking.

  • Mapped user flow from QR scan → landing page → survey → internal tracking.

  • Considered accessibility and simplicity for all users (clean layout, short steps).

b. Visual Design

  • Created the sticker design incorporating company branding.

  • Chose clear, high-contrast colors for visibility on vending machines.

Sticker Design

Mockup: Sticker

c. Landing Page Wireframes

  • Developed two flow options for page layout and call-to-action hierarchy.

  • Prioritized ease of use with clear hierarchy and color-emphasized buttons for quick, intuitive interaction.

  • Highlighted the company identity subtly for brand consistency.

Version 1: Embedded Survey

Version 2: Button → Modal Survey

Design Decision: Chose the embedded survey.

Fewer steps → Higher completion → More usable data

View live landing page: Eastern Vending Support

Mockup: Embedded Survey

e. Integration & Automation

  • Connected the vending department email address as a storage site for the form for immediate notification of feedback.

  • Connected Google Sheets as a storage site for the built-in Squarespace form for real-time data tracking.

  • Created formulas to calculate customer satisfaction rates based on form rating questions.

  • Set up the system so vending division staff can view and respond to issues directly.

Pre-Filled Email Template

Pre-Filled Email — User View

Post Survey Submission Message

View copy of dashboard spreadsheet: Vending Feedback Dashboards

  • The integrated sticker and landing page system simplifies customer feedback and centralizes service requests. The vending division can now respond more efficiently and gain insight into performance trends. The data integration also opens opportunities for marketing analytics and service improvement.

  • What began as a simple request for a QR code sticker quickly evolved into a larger opportunity to enhance customer engagement. I saw the potential to turn a single contact link into a multi-functional landing page that not only addressed machine issues but also collected valuable user feedback. Through this process, I learned to consider the user’s mindset in the moment of interaction — designing for convenience and immediacy led to the decision to use an embedded survey over a modal. This project also allowed me to bridge user-centered design with marketing strategy by integrating form responses into a live dashboard, translating customer feedback into measurable data that can inform future marketing efforts.